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Coming Soon Cheat Sheet

What is the Coming Soon status?

The Coming Soon status indicates that the agent and seller are preparing a property for sale that is not ready for showings.

How long do I have to submit a Coming Soon Listing into the MLS?

Coming Soon listings must be submitted into the MLS within three (3) days of the Seller's ratification of the listing agreement OR within one (1) business day of any public marketing (yard sign, email blast etc.), whichever comes first.

Can I advertise a Coming Soon listing?

Yes, advertising is permitted while a listing is Coming Soon. This includes sharing any sort of details about the properties – features, photos, etc. You may place a sign in the yard of the property with permission from the seller.

Remember, if you publicly advertise a Coming Soon listing, it must be submitted into the MLS within one business day.

Showings are not permitted while a listing is Coming Soon.

How long can a listing be Coming Soon?

At most, 21 days. Matrix will automatically change a listing to active at the end of 21 days or on the date that has been entered in the Expected on Market Date field. For example, if the Expected on Market Date is 6/1, the listing will be changed to Active at 12:01AM on 6/1.

What if my seller wants to adjust the Expected on Market Date?

You can edit this date on the listing’s input at any time, but you can not go beyond the 21 days. Please be sure to acquire the seller’s updated instructions in writing.

When do Coming Soon listings need to be entered into the MLS?

Three (3) days from the ratification of the listing agreement by the seller or one (1) BUSINESS day of Public Marketing*, which ever comes first.

Can I delay the entry of Coming Soon listings into the MLS?

No. Listings can be submitted as a Coming Soon listing or a Delayed Entry listing, but not both.

How is DOM (Days on Market) calculated while a property is Coming Soon?

DOM do not accrue while a listing is Coming Soon.

Can I email listings to my clients?

Yes, you can.

Will Coming Soon listings be included in the client Matrix portal?


*PUBLIC MARKETING  is advertising that includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.

For more information, refer to Section 5.1.2 of the CVR MLS Rules and Regulations.

Still have questions?  Email us at or call us at 804.422.5000.

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  • 14-Jan-2021