Coming Soon Cheat Sheet

What is the Coming Soon status?

The Coming Soon status indicates that the agent and seller are preparing a property for sale that is not ready for full marketing and showing.

Can I advertise a Coming Soon listing?

No advertising or showings are permitted while a listing is Coming Soon. This includes sharing any sort of details about the properties – features, photos, etc. You may place a sign in the yard of the property with permission from the seller.

How long can a listing be Coming Soon?

At most, 21 days. Matrix will automatically change a listing to active at the end of 21 days or on the date that has been entered in the Expected on Market Date field. For example, if the Expected on Market Date is 6/1, the listing will be changed to Active at 12:01AM on 6/1.

What if my seller wants to adjust the Expected on Market Date?

You can edit this date on the listing’s input at any time. Please be sure to acquire the seller’s updated instructions in writing.

When do Coming Soon listings need to be entered into the MLS?

Three (3) days from the ratification of the listing agreement by the seller.

Can I delay the entry of Coming Soon listings into the MLS?

No. Listings can be submitted as a Coming Soon listing or a Delayed Entry listing, but not both.

How is DOM (Days on Market) calculated while a property is Coming Soon?

DOM do not accrue while a listing is Coming Soon.

Can I email listings to my clients?

A buyer’s agent can email Coming Soon listings through the Matrix client portal. Listing agents cannot send their Coming Soon listings to clients.

For more information, refer to Section 5.1.2 of the CVR MLS Rules and Regulations.

Still have questions?  Email us at or call us at 804.422.5000.

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  • 26-Apr-2019