This video outlines CVRMLS guidelines for sharing listings on social media. Proper use of social media helps ensure compliance while maximizing listing exposure and avoiding potential violations.

 

 

 

Permitted Activities (Do’s)

Sharing Listings Within Your Brokerage

• Agents may share listings from within their own firm if permitted by their brokerage

 

Using IDX Links

• Listings may be shared if they are posted directly from an IDX-compliant website

  • If the platform limits captions to 200 characters or less the IDX thumbnail link may be used without additional attribution

  • If captions exceed 200 characters you must credit the listing agent. 

 

Prohibited Activities (Don’ts)

Sharing Without Permission

• Do not share another agent’s listing outside of an IDX feed unless you have written permission from the listing agent.

• When permission is granted, it must be clearly stated in the post.

 

Creating Video Content Without Permission

• Do not create videos (e.g., TikTok, Instagram Reels, YouTube) featuring another agent’s listing without permission
• This applies even if:
  • The address is not disclosed
  • The listing is widely recognizable

 

Unauthorized Use of Listing Photos

• Do not assume public listings allow photo reuse.
• Listing photos are protected and require proper authorization and compliance with CVR MLS rules.

 

Transcript

Hello everyone. As a Real Estate professional, you know how powerful social media is for listing exposure and personal marketing. But did you know that reposting another agent’s listing the wrong way can get you into trouble? There’s a lot of confusion about what’s allowed and what’s not, so in this video we are going to go over the social media dos and don'ts.  

  

Here is what you can do. If your brokerage allows it, you can share your firm’s listings. Always check with your broker first.  

 

If you have written permission from a listing agent, you can share that agent’s listing, but we always recommend that you give the listing agent proper attribution.   

 

What you can’t do. Don’t share another agent’s listing unless you have written permission from them. That permission should be mentioned in your post. For example, "This listing is shared courtesy of agent name at brokerage."

 

Don’t create videos like Tik Toks, Reels, or YouTube videos of other agents’ listings without permission. Even if you are just using the listing as background and don’t mention the address, you should still get written permission from the listing agent to use the property in your video.   

 

Don’t assume that because the listing is public, you can use the photos. The same rules apply to photo reuse.  
  

Social media is a great tool for real estate when used correctly. Following these tips will keep you on the right track. When in doubt, check with your broker or reach out to CVR MLS for guidance.